A little, tongue in cheek, experiment in image SEO.
Step one – over the course of a drunken evening invent a typical 70’s prog rock band name in this case ‘Decadent Starling’ – you’d go see ’em, yeah?
Step two – Spend a couple of hours designing a pastiche logo, gatefold album cover for ‘Murmuration’ and record company along with a few in-jokes and a huge nod to Hipgnosis (and a tiny one to David Thorne)
Step 3 – start to invent the back story within the alt tags, descriptions etc and publish
Step 4 – leave it to fester on the tinterweb for a while then throw it out to social media as a long lost vinyl favourite that I cant get a copy of and see what happens